caroline’s bangs & frames are adorbs
so lets face it wine world is not the fashion world. but honestly some people really dump up the trade shows no offense. on the other hand there are some truly awesome folks that are stepping up the game.
now remember it’s pretty tricky to figure out what to wear at these things for a few reasons;
1. the is wine everywhere & you are bound to get some on you
2. its work & so sometimes those fab shoes that looked so good on in the mirror won’t cut it after an hour or two of making the rounds
3. bright lips smudge up your glass big time…eewwww gross
4. clutches are a no no as you will need one free hand for writing, shaking hands etc the other hand falls casualty to holding the glass permanently
5. this last one is not yet proven but kinda from personal experience type thing. i feel that if you look a). too cutie or b). too daring people tend not to take you as seriously. this last one is changing a loooot & mostly applies to observations made at tastings in germany not so much the case in nyc
here are a few examples of people who i thought got the balance just right, and still managed to be comfy, professional & original.
anja keeps it chic with her structured coat & elegant french twist
marion ebner of weingut ebner-ebenauer
the pr queen of austria, dorli makes a statement in a yellow suede number
i love this couple!
prowein? what’s prowein? hint: its one of, if not the largest wine trade fair in the world.
prowein takes place every spring in düsseldorf but you knew that right? haha that’s ok i’m just being all pretentious i never heard of prowein back in nyc even when i was working in the wine trade!
this was my second time showing up and maybe its something about not being such a noobie but i felt like it was awesomely superior to last years’. alright so here are my prowein highlights & lows;
- the prowein app (it was… good), 3 main tabs: exhibitors, products, events. pretty straightforward but helped you when you wanted to find a wine/person quick (fyi the halls are huge!!!! and yes i wore heels all three dayzz)
- events all day long, for a wine geek its heavenly. “oh i always wanted to know more about terroir and wine regions of moldova” and VOILA there you had it.
- the spain section, the spain section, did i mention the spain section? now here you don’t have to be a wine geek to enjoy
the sweet eye candy the delicious wine.
- the pretty displays. i was totally gushing over how beautiful some of the booths were, and all the over the top props.
here are the not so cool aspects of prowein;
- the prowein app. what???? yes it stopped working all together on monday all day!!!!!!
- it was not clear what language the events were in. unfortunately i ended up showing up to a couple events only to be surprised when it was completely in deutsch. yea not cool (the app never indicated the language).
- uggggggh the coat check. this was horrible. on sunday the confusion & chaos of the coat check was unreal. there were no lines or velvet ropes to keep us in check. aaaaand apparently we all had different colored tickets which no one knew about and well you get the idea. the whole affair ended with about 300 or so unhappy faces.
there you have it my top highs & lows. don’t worry that’s not all i’ll fill you in on some more prowein shizzle.
did anyone else reading this go? what were your impressions?