did you ever wonder what wineries do at trade shows in order to differentiate themselves? at the end of the day you are effectively staring at tons of bottles. doesn’t matter how pretty they are individually, collectively its one big blob…. or is it?
here are 4 popular ways producers at prowein were able to pimp their booths.
1. the most popular way is to build structures out of the bottles. here are 2 cute ones.
2. if walls and stuff is not your thing, recreate a bar/lounge.
3. numero tres & my favorite way to give you booth a cozy feel, and really make it pop is to just go ahead and use frames.
4. are you ready for the last one? so if you really want to make a lasting impression on your visitors, check out what the frenchies did.
so those were the displays that stood out for me at #prowein2013. did any of you go as well? if not what other crazy stuff have you seen at wine #tradeshows?
until next time
prowein? what’s prowein? hint: its one of, if not the largest wine trade fair in the world.
prowein takes place every spring in düsseldorf but you knew that right? haha that’s ok i’m just being all pretentious i never heard of prowein back in nyc even when i was working in the wine trade!
this was my second time showing up and maybe its something about not being such a noobie but i felt like it was awesomely superior to last years’. alright so here are my prowein highlights & lows;
- the prowein app (it was… good), 3 main tabs: exhibitors, products, events. pretty straightforward but helped you when you wanted to find a wine/person quick (fyi the halls are huge!!!! and yes i wore heels all three dayzz)
- events all day long, for a wine geek its heavenly. “oh i always wanted to know more about terroir and wine regions of moldova” and VOILA there you had it.
- the spain section, the spain section, did i mention the spain section? now here you don’t have to be a wine geek to enjoy
the sweet eye candy the delicious wine.
- the pretty displays. i was totally gushing over how beautiful some of the booths were, and all the over the top props.
here are the not so cool aspects of prowein;
- the prowein app. what???? yes it stopped working all together on monday all day!!!!!!
- it was not clear what language the events were in. unfortunately i ended up showing up to a couple events only to be surprised when it was completely in deutsch. yea not cool (the app never indicated the language).
- uggggggh the coat check. this was horrible. on sunday the confusion & chaos of the coat check was unreal. there were no lines or velvet ropes to keep us in check. aaaaand apparently we all had different colored tickets which no one knew about and well you get the idea. the whole affair ended with about 300 or so unhappy faces.
there you have it my top highs & lows. don’t worry that’s not all i’ll fill you in on some more prowein shizzle.
did anyone else reading this go? what were your impressions?